Paying Attention: Recently, Instagram announced a significant change to their service offerings: the ability to send photos directly to specific people, in a “user-to-user” distribution format. This is in direct contrast to Instagram’s normal mode of distribution which is one to many (Instagram Direct is one to one). There are all kinds of interesting scenarios floating around about how this new capability will be used, but like all new forms of communications, the highest-and-best use probably won’t emerge until the users/followers really get into the technology and start to adapt, shape, and profile the potential. To do that, you’re going to need to understand what Instagram Direct is and how to use it. Here’s a great primer from Mashable that should get you moving in a/the right direction.
