Paying Attention: You’re a smart young thing with a hot new product and aspirations of an IPO. You know that branding is something you have to do and do right to build the business, imprint the brand, jump the stock price. You can either start from scratch or you can learn from the masters. Our recommendation: learn from the Masters. Here’s Google on branding Google Glass. Once you read the section on branding Google Glass, please pay attention to the other sections in the link, which provide excellent guidance on all type of necessary new product/branding topics. Highly recommended.