Cash Flow: How Streaming Music Pays

Paying Attention: Everything streams these days. Video. Headlines. Stock Prices. Music. Streaming is fast becoming what broadcasting was and is: a way to distribute content and information to the widest possible group of people effectively and efficiently. The technology behind streaming has become so good that typically the transmissions are seamless, without glitches or pauses. That’s the technology, however. The other side of the coin–the business behind the content that’s streamed–is still in its’ very early stages as the business model has not quite worked out all the kinks. A recent post on Bloomberg.com highlights the current inequities and economic inefficiencies of the the streaming music industry. Worth a read, just so you’ll know what’s behind the songs you hear streaming to you online.
 

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