Tommy Hilfiger Goes All In For Rapid Iteration

Paying Attention:
Embed from Getty Images
Clothing brand Tommy Hilfiger–bet you have something from Tommy in your closet–has embraced the new future of retailing with an advanced program that allows consumers to buy the items seen in fashion shows the day they see it. To do this, the company, behind Brand Visionary Avery Baker¬† uses a very sophisticated mix of social media, high-speed manufacturing, innovative web sites, and celebrity endorsers to spike its’ growth. The entire story–which is both a cautionary tale for those not moving fast enough and a guidebook for those who wish to do so–is from Bloomberg and available via this link.
 
 
The Fine Print: Visual embed courtesy of our friends at GettyImages.Com, who have the photographic history of the 20th and 21st Century on File. If you need a photo–or a group of photos–you would be wise to check them out. This photo has not been altered in any way. We thank them for sharing. This post is a production of Perception Engineering and The Media Bunker, (c) 2016, Donald Pierce, all rights reserved. Thanks for reading.¬†

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