The first 4WD Ferrari, the FF, playing the snow. Now with iPad integration.
The first 4WD Ferrari, the FF, playing in the snow. Now with iPad integration. Photo (C) 2012, Ferrari SpA.

Ferrari: We knew it was coming from the day of the first announcement when Apple Senior Vice President of Internet Software and Service, Eddy Cue, joined Ferrari’s Board of Directors. Cue brings a unique understanding of the digital world—and the possibilities of such a world—to Ferrari. And Ferrari, a company long known for technological innovation, wasted no time in putting Cue’s insight to work.
The result: the integration of the FF’s infotainment system with an Apple iPad. The use of the Siri Eyes Free vocal command will enable control of the FF’s very sophisticated electronic entertainment and information system. And for those in the backseats: movies, videogames, or internet surfing, via a pair of iPad Minis built into the FF front seat headrests.
Is tighter integration of the digital world and the newest Ferraris on the way?
Count on it.

Leave a comment

Your email address will not be published. Required fields are marked *