The Comeback

Press Clippings: How Chrysler came back from bankruptcy. Great piece from Bloomberg on Chrysler’s return as an automobile manufacturer. The main architect, Sergio Marchionne, the chain-smoking head of Italy’s Fiat automotive group, had an industry rep for making risky situations pay off. All of his talents would be necessary to save Chrysler. ¬†Ironically, Marchionne would become–as you will remember–the second person of Italian heritage to save Chrysler, the first being Lee Iacocca whose parents emigrated from Italy. The story-and it’s not short-is from Bloomberg and it’s required readying. Link to it here.

Chrysler's comeback has been built on the Jeep, Ram, and Chrysler 300 Brands.
Chrysler’s comeback has been built on the Jeep, Ram, and Chrysler 300 Brands.

 

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