10.7 Million Unique Viewers
Average Annual Household Income $109,000
Average Net Worth $728,000
83% of fans are more likely to consider a business supporting SportsCar Racing
2013 ALMS Marketing results
(2014 results not released yet)
Combined TV coverage of Team and Sponsors
valued at greater than $1 Million1
Contributed significantly towards $2 Million dollar TV coverage of
Ferrari brand in same series1
[1] 2013 Joyce Julius reports for 2013 ALMS series