Going My Way: The (Secret) History of Bing Crosby

One of the greatest of all Holiday movies: the classic starring Bing Crosby. It was in this movie that "White Christmas" was first performed.
One of the greatest of all Holiday movies: the classic starring Bing Crosby. It was in this movie that “White Christmas” was first performed.

Editor’s Note: Parts of this piece were originally published on risicompetizione.com during the coverage of the Laguna Seca ALMS race. This particular post is excerpted from that original post and featured here because of one reason: Bing Crosby. Bing will be all over the media landscape this holiday season, singing “White Christmas”, in his three holiday classics, “Holiday Inn” (yes, that’s where the name came from), “Going My Way”  and “White Christmas“. Each film is a holiday classic but what is sometimes missed in the shuffle is precisely how good Bing Crosby was in so many different areas, from entertainment to venture capital. Here’s a portion of the story of one of the great entertainers of all time. It’s more amazing than any Hollywood film. 
Paying Attention: Before we dive into the details, minutiae, and results of the Laguna Seca race, this seems like a good point to go back in time to the event that really put the Monterey Peninsula on the map and that was Der Bingle’s Bing Crosby National Pro-Am. Crosby started the tournament—perhaps the first Celebrity backed big time golf tournament—in 1937 when he hosted it at Rancho Sante Fe Golf Club in Rancho Sante Fe, California. Rancho Sante Fe is a very tony development outside San Diego, California. Crosby—like best pal Bob Hope—was an accomplished golfer (he had a two handicap and played in both the U.S. and British Amateur championships) and one of America’s biggest media stars with an impressive career in film, as a singer, and on radio.  Crosby had a powerhouse radio program, produced 300 hit singles, and won an Academy Award for his role in the Christmas classic, “Going My Way” (however, don’t overlook “Holiday Inn”, the movie in which the song “White Christmas” was introduced on film by Bing). Crosby was also famous for teaming up with Hope in the famous/infamous series of “road” movies, in which the two bumbled their way through adventures and women in various exotic locales ranging from Rio to Hong Kong.
Crosby’s business life is not nearly so well known as his public persona, but he and his companies revolutionized broadcasting, first by developing and using magnetic audio tape to record and pre-record radio shows (he wanted a way to pre-record his shows to free himself from the demands of live broadcasting schedules) and then by funding the development of videotape (he was an early investor in the AMPEX company) to do the same thing for visual images. Crosby also owned a TV station and was a part owner of the Pittsburgh Pirates baseball team until his death. Quite a life.
An avid golfer, Bing died in 1977 on a golf course outside Madrid, but the Crosby tournament at Pebble Beach had, by then, achieved a life of its own and continues today, although the name has been changed to the AT&T Pebble Beach National Pro-Am (note: It’ll be on the PGA schedule this coming February, 2016). When Bing died, Bob Hope—who hosted a similar event, the Bob Hope Tournament in Las Vegas—said that “if friends could be made to order, I would have asked for one like Bing”. Bing Crosby was elected to the World Golf Hall of Fame and, along with Bob Hope, given the Bob Jones Award from the United States Golf Association in recognition of distinguished sportsmanship. The two friends were all-in for golf and golf competitions long before the general population was paying attention.
The tournament that Bing started is played in February, over three of the area’s top courses: Pebble Beach Golf Links, Spy Hill Golf Course, and Monterey Peninsula Country Club. It attracts a great group of both pros and amateurs and, not surprisingly, some of the celebrity amateurs are pretty good: Actor Jim Backus actually made the 36 hole cut in 1964. This past year, Denver Bronco’s QB Peyton Manning made a good showing and most people who follow the tournament know that Bill Murray—a favorite celebrity—will brighten things up if rain dampens the event, which it has on several occasions.
The tournament is technically demanding and not suitable for every pro’s game but there are some golfers for whom it’s the golf equivalent of a “home game”. Mark O’Meara has won 5 times, Phil Mickelson has won 4 as did Slammin’ Sammy Snead. Jack Nicklaus won it three times and so did Johnny Miller. Nicklaus also won the U.S. Open at Pebble Beach (1972). Gene Littler holds one of the most interesting records for the tournament: he is the only person to win it as an amateur (1954) and as a pro (1975).
Regrettably there is no time for a round at Pebble Beach during the Laguna Seca race weekend, but it would be a very good promotional idea for the race organizers to work with the tournament organizers and see if a few celebrity spots might be available for class winners of the Laguna Seca TUSCC race.—along with one spot reserved for the writer who thought of the idea. What a terrific way to tie together two of the classic events in the peninsula.
The Fine Print:  All rights reserved by their respective rights holder. Photo Used under Creative Commons license.  This visual has not been altered in any way. Posted on Flickr by Insomnia Cured Here. Thanks to Insomnia and Flickr for sharing. 

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