Cut it out

Paying Attention:
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Talk to someone in their 20s or 30s about their television habits and you find out one thing really quick: it’s not your parents TV anymore. It’s also not your parents’ Cable TV or satellite TV package anymore. The millennials have had it with overpriced subscription services that deliver plenty of programming they don’t want (Indian professional cricket anyone) and none of the programming they really like (Game of Thrones). So, cords are being cut at a record rate; Variety projects 22 million people will cut the cable cord in 2017 alone. This is a crisis for long-time cable mainstays like ESPN, which is losing not only its audience but its programming touch (how many guys bitching about sports can you take in a 24 hour period?). Get behind the headlines and do some deep background on one of the defining media trend of our time by reading Variety’s take on the phenomenon  that is already reshaping the media landscape. 
The Fine Print: Embed courtesy of our friends at Getty Images, who have the photographic history of the 20th and 21st century on file. This photo has not been altered in any way. We thank them for sharing. 

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