When Bad Things Happen to Goodwill: The Unwinding of the J.Crew Brand.

Paying Attention:  At one time, J.Crew was the hottest brand going. It had perfect pitch for millennial styles. The right sweaters (cashmere). The right shoes (ballet influenced flats). The right cut to the suits; the perfect fabric for the shirts. And then…they lost the touch. It happens and–warning to brand management pros everywhere–it’s going to …