On Thursday, March 4th, late in the afternoon, a Rosso Corso Ferrari 458 GT cleared customs at Houston’s George Bush International Airport….destined for the 59th Mobil 1 12 Hours of Sebring presented by Fresh From Florida , the opening race in the 2011 American Le Mans Series presented by Tequila Patron. All the sponsor endorsements now in—and a rather lengthy and healthy group it is, although I personally think Tequila Mixes better with Orange Juice than oil but that could be personal preference.
Author Archives: Piercedp
A New Ferrari: The California T
Press Clippings: Ferrari has followed it’s very successful California model–the Company’s first front-engine, V8, retractable hard top, convertible–with a new model, the Ferrari California T which features the same, proven architecture but with new technology on everything from the suspension to the infotainment system. The car was revealed on 12 February 2014 and was being …
EXITS
Racing is life and life is racing and so—as we know—life does not stand still and things change and evolve.
Nike Fuel Band ClickPak
Paying Attention: The recent announcement by Nike that it was dismantling it’s “Fuel Band” group took a lot of people and companies by surprise. From the outside, the Nike Fuel Band, which is a “tracker” for kinetic activity, seemed to be a hit. It was great looking, featured the Nike design aesthetic, and had the power …
Prince on Time
“Give me back the time; you can keep the memories..”
Nike Runs Out of Fuel
Paying Attention: This is totally unexpected: Nike has dismissed the majority of the team that worked on/developed the Nike Fuel Band Activity monitor. It’s one of the best of these types of health/wearables/software training devices around (Fitbit is one of the other big names in the space). There appears to be some static about exactly …
Here’s Looking At You, Kid
Paying Attention: Google Glass hit the headlines yet again this week when Google had a one day sale offering the visually polarizing product to the general public.There are those who believe that Google Glass is the forerunner of a whole new generation of “wearable” computers. Maybe. Maybe not. Maybe it’s the most intrusive product ever …
The crucial contact between car and track
The relationship between a race team and its tire company is one of the most important of all technical partnerships, so Giuseppe Risi and Jaime Melo didn’t hesitate when they were asked to take part in this short promotional film for Michelin..
Mayer Hawthorne: People Change
The Hunt For New Music:
F1 In 1 Second
Cruising through some infographics on the net, I ran across a rather amazing project produced by QUANTUM BLACK, a London-based design consultancy. The project involved the graphic depiction of one second of action in a Formula 1 race; the baseline was the performance of former world GP Champion Driver Lewis Hamilton. It’s a rather brilliant depiction of what …