A Short History of Nike Golf

Paying Attention Embed from Getty Images From Golf.com, an interesting, revealing, slightly-nostalgic look at the history of Nike Golf. This short piece is all the more relevant with the current dramatic changes in the golf equipment industry (Adidas is selling off it’s equipment brands, Adams Golf and Taylor Made, along with other non-Adidas branded soft goods). …

Nike Fuel Band ClickPak

Paying Attention:  The recent announcement by Nike that it was dismantling it’s “Fuel Band” group took a lot of people and companies by surprise. From the outside, the Nike Fuel Band, which is a “tracker” for kinetic activity, seemed to be a hit. It was great looking, featured the Nike design aesthetic, and had the power …

Nike Runs Out of Fuel

Paying Attention: This is totally unexpected: Nike has dismissed the majority of the team that worked on/developed the Nike Fuel Band Activity monitor. It’s one of the best of these types of health/wearables/software training devices around (Fitbit is one of the other big names in the space). There appears to be some static about exactly …