Paying Attention. Movie trailers are among our highest media arts. We don’t tend to look at them quite that way–some would say they’re just commercials for a film and that is certainly their purpose, but in the right hands, with the right attitude, a movie trailer becomes an art form with an approximately two and one …
Category Archives: The Latest Word
The Brief on Brief Research
We’ve all been there–typically at about 2 or 3 in the morning before a big paper is due–and it’s never been a whole lot of fun. It’s the final polishing step in putting your thesis, term paper, position paper, whatever: citing the references and citing them correcting. At one time, it was done, rather tediously …
The Paddle Economy: A Pebble Beach Shopping List, Part III
Paying Attention(updated with sold pricing): We tend to focus on the auction houses that concentrate on European (and American) sports cars in this annual survey. There are certainly some blockbuster collectibles crossing the block at Pebble Beach this year, and RM Auctions, which treats this sale like the Super Bowl of collector car auctions, has some …
Continue reading “The Paddle Economy: A Pebble Beach Shopping List, Part III”
The Paddle Economy: A Pebble Beach Shopping List, Part 1
Paying Attention (updated with final sales prices). Part 1 of our annual survey of the best and most interesting of the Pebble Beach auctions covers the Bonham’s auction conducted at The Quail automobile gathering at Pebble Beach. The Bonham’s auctions are always special because their auction team not only assembles a terrific group of automobiles for …
Continue reading “The Paddle Economy: A Pebble Beach Shopping List, Part 1”
The Paddle Economy: A Pebble Shopping List, Part II
Paying Attention (updated with final sales prices): Each year, we take some time to review the cars that are offered on auction at Pebble Beach. There are other big collector/classic car auctions in the world, but over the last decade, Pebble Beach has emerged as THE auction, the one where record prices are set and …
Continue reading “The Paddle Economy: A Pebble Shopping List, Part II”
The Daytona 24 is the quintessential ‘crap shoot’ of endurance races
Risi Competizione’s Rick Mayer, Team Engineer, continues his tradition of writing a preview of what it’s involved in setting up a car for a race with this very insightful brief on getting the Risi Comp Ferrari F458GTC ready to run the 24 Hours of Daytona. For over 5 years, Rick has provided a unique perspective …
Continue reading “The Daytona 24 is the quintessential ‘crap shoot’ of endurance races”
The Fast Track
This piece on the Circuit of the Americas (COTA)was originally published in September 2013, in advance of the first races at the circuit. It is republished here for background on this weekend’s TUDOR Series and WEC races at COTA. What is most interesting about Circuit of the Americas from a track design/layout perspective is …
MEET THE DRIVERS
For the return to ALMS and world-class racing, Risi Competizione selected three drivers. Click on each name below to get their full bio. Gianmaria Bruni Olivier Beretta Matteo Malucelli
FERRARI NAMED WORLD’S MOST POWERFUL BRAND
There was never any question whatsoever at Risi Competizione headquarters, but for the public record, the brand valuation experts at BRAND FINANCE surveyed the Fortune Global 500 companies and selected Ferrari as the single most powerful brand in the world. The world. Number One out of 500 Global Brands. It’s very big stuff, a huge …
Continue reading “FERRARI NAMED WORLD’S MOST POWERFUL BRAND”
THE END OF THE LION
Only a Ferrari looks like a Ferrari. Never will this be more apparent than at a special exhibit in Italy this month. Ferrari Museum Honors Sergio Pininfarina in special exhibit open until 24 Feb 13 If you don’t happen to be traveling in Italy, you must go to the site and look at the photos …