Paying Attention: This weekend, Apple will have a big celebration for the Macintosh computer, which was announced 30 years today, 24 January 1984. Since it’s creation, the Macintosh–it’s spirit, technology, innovation and attitude– has propelled Apple into a mammoth business that operates in industries ranging from software to music distribution and cell phones. Even though Apple has a market cap of approximately half a trillion dollars, it somehow manages to maintain an intimate and highly personal personna and brand. One of the early writers/followers of Apple was Steven Levy, who wrote a very nice piece about being there at the beginning for WIRED. Here’s a link to Levy’s article; it’s also advised that you read his book on Apple, Insanely Great: The Story of Macintosh, The Computer that Changed Everything. Apple is celebrating the Mac’s birth with its own lineup of photos, video, and key points in the product’s history. You don’t have to be an Apple fanboy to appreciate what they’ve accomplished and the impact it’s had on our world.
