Paying Attention: The season of commencement and commence addresses is upon us. And while the air will be filled with heavy sounding pronouncements like “the future is ahead of us” , how about changing the tune and going back to one of the great commencement speeches of all time, by a man considered one of the great entrepreneurs of our era: Steve Jobs. Truth in Lending: We like Steve Jobs. We Like Apple. We like this commencement address. If you will you hear it all the way through–it’s only 15 minutes long–you will get some valuable insight into how to run a life, as well as run a business. Required watching.