Paying Attention: Don’t know why the thought came up, but the idea of unique colors in the internet/digital age is starting to get a lot of attention here at the Media Bunker. Color is a key component of branding (i.e. Tiffany Blue, Hermes Orange, Kodak Yellow –not very visible anymore, regrettably) but generally not quite …
Category Archives: Paying Attention
Winter Film Festival: Powder 101
Paying Attention: Powder skiing is considered to be the ultimate form of the sport, much like clay court tennis is considered the ultimate form of tennis. It requires it’s own technique and there is a bit of a learning curve, but the rewards are worth it. The first post in the Winter Film Festival series …
Winter Sports Film Festival: Helicopter Skiing
Paying Attention: Spring officially arrives on 20 March 2014. Which means that there are 13 days left of winter and winter skiing and then the spring skiing season starts (always a favorite). Just in case you haven’t taken your Official Ski Trip yet, here’s a little something to get you in the mood: a video …
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Olympic Film Festival: Lindsey Vonn Downhill at Vancouver
Press Clippings: The U.S. is missing Lindsey Vonn, one of our very best women skiers, at the Sochi Olympics. Vonn suffered a pair of back to back knee injuries in training that took her out of the 2014 games, but even though she’s not at Sochi, it’s always good to remember just how great and …
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Olympic Briefing: Slopestyle Skiing
Paying Attention: Slopestyle Skiing is new to the Winter Olympics in 2014. It’s the skiing equivalent of slopestyle snowboarding, a multi-facet aerobatics competition which has already run. Depending on your coordination, you might consider slopestyle skiing an order of magnitude more difficult than the snowboarding version simply because you have two boards under your feet …
Olympic Briefing: Snowboard Half Pipe
Paying Attention: The snowboard half pipe (joined at this year’s Sochi Winter Olympics by skiing half pipe) is the equivalent of the dry land half pipe beloved by skateboarders. The idea is deceptively simple: drop in from the top of the pipe, get up some speed, go over the top on the opposite edge, do …
Olympic Briefing: Ski Jumping
Paying Attention: Stand at the top of a hill–man made. There are two choices of hill: Normal (i.e. steep and long) and Large(very steep and very long). Either one is capable of inducing a serious fright to even the bravest soul. Next, strap on a pair of special Ski Jumping skis. They’re going to be …
Olympic Briefing: The Downhill
Olympic Briefing: Speedskating
Paying Attention: Speed skating is like running the 200 meter dash on ice. The sport is conducted on a sheet of ice, and is very, very technique driven. There are two forms of speed skating practiced in the Olympics: long track and short track. Long track is more graceful, mano-a-mano competition; short track is a …
Olympic Briefing: Moguls
Paying Attention: If you spend much time on a ski mountain, you either learn to love moguls or to avoid them. The mogul skiers who make it to the 2014 Sochi Winter Olympics have learned to love them. Mogul skiing is technique, strength, and timing heavy. Mogul skiers blast through the bumps by using their …