Everything. All The Time.
Paying Attention This post was originally put up in early September (maybe you’ve noticed a trend..as we work through some of the greatest hits from the past). Last night, 8 October 2019, the Tonight Show Starring Jimmy Fallon opening returned to its’ classic opening format…the one used since the first telecasts of the show. Why? …
Continue reading “Missing It: What Happened to The Tonight Show Opening”
Paying Attention: You’re a smart young thing with a hot new product and aspirations of an IPO. You know that branding is something you have to do and do right to build the business, imprint the brand, jump the stock price. You can either start from scratch or you can learn from the masters. …
Paying Attention: Today’s marketing and personal/social media world is perhaps way too heavily invested in branding–and not always for the right reasons. There are corporate brands, brand values, brand initiatives, and personal brands (when I hear professional athletes talk about their personal brand, it seems pretty ridiculous to me; just because you can hit a …
Continue reading “The Secrets of Politically Correct Branding”
Adventures in Branding: Years ago, Inc. Magazine ran a very good article about how three guys (Bob Emfield, Luca Dalla Gasperina, Tony Margolis) started the now ubiquitous Tommy Bahama brand. Tommy Bahama started out selling bathing suits and t-shirts and now sells a very wide range of clothing, bags, accessories and home furnishings and even operates Tommy …