DEBRIEF: Long Beach 2011

It’s these changes in latitudes,
changes in attitudes,
nothing remains quite the same.
With all of our running
and all of our cunning,
if we couldn’t laugh
we would all go insane.

— Jimmy Buffett, Changes in Latitudes, Changes in Attitudes
When it comes racing, if there are two places more distant in philosophy, belief systems, dress code, and karmic intensity than Sebring, Florida and Long Beach, California (AKA Los Angeles) … I have yet to see them.
These two are the polar opposites on the sports car racing circuits: one track is a legendary butt-kicker and reputation maker and the other is something tossed up as a weekend show for the locals and visiting dignitaries.
Sebring is 12 hours of pain and grind and perseverance preceded by a week-long prep period that is, in itself, an endurance test.
Long Beach has the air of a party that is just barely going to start on time, with a course as permanent as an L.A. agent’s smile. One course is at the center of the sports car racing world for a weekend; the other is the center of the sports car racing world for about two hours. Sebring is a destination resort for the knowledgeable fan; Long Beach is a rolling party and high-def media opportunity where the stars, not the cars, are the center of attraction.One course is a continuous history lesson in the greatness that comes from world class endurance racing; the other track is an afterthought.

Released Jan 1977 Watch >

If we couldn’t laugh, we would all go insane.

Which brings us to the lines quoted above, from one of the great Jimmy Buffett songs. Buffett is both an amazing businessman and a unique musical talent. His masterpiece album was Changes in Latitudes, Changes in Attitudes, released in 1977. That recording unleashed “Margaritaville” on the world (and the subsequent Magaritaville culture) but Buffet’s signature song was only one of a series of great songs on an album that many consider his masterpiece.
Without irony, looking for the right tone for this column, I bumped into “Changes…” again and boy did it ring true, especially for the task in front of us.
Coming out of Sebring and into Los Angeles is a huge cultural leap, a form of race attitude shape shifting that is blinding in its disparities.
Long Beach is tight for time, transporter space, pit accommodations, hospitality, press facilities and parking. Because the ALMS race is jammed into a dual race weekend with an INDY CAR event, track time is harder to come by than a Charlie Sheen apology.

But, Long Beach is important to sponsors, supporters, manufacturers and honored guests because it’s in L.A., it’s glamorous, and the weather is usually……perfect.

Risi Comp came west after a stirring but ultimately unsatisfying debut at Sebring where our new Ferrari 458 did a DNF, excusing itself from further on-track excitement late in the race when certain electrical items failed to function as projected.
Back for another run at Long Beach glory were Risi Comp drivers Jaime Melo and Toni Vilander. Giuseppe Risi did some fine tuning to his team after Sebring, bringing some new faces in and leaving some others off the traveling squad.
The results started to return almost immediately. In the first/only practice session, which started at the very early hour of 7:15AM (I told you practice time was tight) on the Friday, April 15th before the race on Saturday, April 16th, Jaime Melo turned the fastest lap of a very fresh session at 1:25.99, later topped by Bill Auberlan in the No. 55 BMW M3 GT , who was then topped by P. Long in the No. 45 Porsche 911 GT3 RSR. The merriment stopped when Wolf Henzler in the No. 17 Porsche 911 GT3 RSR went heavily and rather dramatically into the tires at Turn 9, bringing out the Red Flag. A few minutes later (3 to be exact), the Green Flag came out again.
There was a moment of anxiety at 9:01AM during the morning practice session when Melo in the Risi Comp Ferrari and Dominik Schwager in the No. 8 Lamborghini Gallardo LP 560-4 touched and did more-or-less simultaneous revolutions but no damage was incurred and both cars continued on. At the end of the session, the No. 56 BMW with Joey Hand at the wheel put up the fastest time of the sole practice session, at 1:20.522.
Next up: Qualifying at 5:20PM.
The record for Long Beach is 1:19.581 held by Jaime Melo in a Risi Comp F430 (set in April of 2010) and so the usual suspects set off in pursuit of a prized pole position and some post-Q bragging rights.
Qualifying wasn’t what we’re used to from Melo, because just five minutes into the session the car backed into the wall at Turn 2 and the rear wing came off and that was it for qualifying for the Risi Comp No. 62 Ferrari. Joey Hand set a new class record at 1:19.090 and took the pole.
And the Risi Comp Ferrari No. 62?
To quote Dean Wormer from Animal House, : “Mr. Blutarski. Zero Point Zero. No Grade Point Average”…all of which translates in racing to no qualifying time, go to the back of the grid. (Note: the car did have a qualifying time, but it was not a full flying lap and thus was “out of the money” for the GT class qualifying times.)
Now followers of the Rosso Corso have seen this before, the trip to the rear followed by an exhilarating run to the front, but this time prospects were not so great for a Cinderella-in-a-458 thriller, because it’s a street course with limited passing opportunities and only 120 minutes long.
Starting options could be better, but…we’re here and let’s race and so right at 4:30PM, Pacific Coast Time on Saturday the 16th of April, the race was flagged to a start and the carnage began: Bret Curtis in a GTC Porsche was first out with a broken radiator and broken rear suspension; Duncan Ende, in another GTC Porsche followed close after, with a brake problem and suspension issues. Paul Gentilozzi in the Jaguar XKR had an up-close-and-personal with the tires at Turn 8 and that brought out the Yellow Flag.
Twenty-four minutes into the race, the two BMWs (55 and 56) started mixing it up amongst themselves and the very sly Oliver Gavin pushed his GT Corvette C6 ZR1 into first and sped away.
There was more Dancing with the Stars action at 5:12PM (42 minutes into the 100 minute race) when P. Long’s 911 GT3 RSR Porsche, Joey Hand’s BMW M3 GT and Oliver Gavin’s Chevrolet Corvette C6 ZR1 do a meet and greet at Turn 7. Net result: Hand moves from third to first.
A mere six minutes later P. Long sees his race come to a rather jarring end when he punts his Porsche into the wall after making a pass on Joey Hand. Long heads for the pits where the techs take one look and call it a day. Meanwhile, Hand sails off in first.
One hour and 2 minutes into the race, Toni Vilander shows up on the radar screen, pitting for tires and fuel.
With each minute, the difficulties of street racing are making their presence known as cars go out due to on-course accidents. With an hour and a half (approximately) gone in a two hour race, the top 3 in GT were BMM, Corvette and Ferrari (Extreme Speed No. 1 458).
Thirty minutes can seem like an eternity in a street race and the mayhem amped up in the last thirty minutes of the race. Three cars (one Porsche GT, one Porsche GTC and an LMPC Oreca)came together at the last turn but no serious, lasting damage was done. Then Alex Figge sput out at Turn 11. Scott Sharp, who had driven himself into third (see above) in the Extreme Speed Ferrari saw it all get away in an on-course incident that whacked, heavily, the right rear of the car. Figge got a Stop and Go for avoidable contact, as did Nicky Pastorelli in the No. 8 GT Lamborghini Gallardo LP560-4. Bryce Miller in the No. 48 GT Porsche GT3 RSR retired with just 8 minutes left in the race and when Dion von Moltke in the No. 68 Porsche GTC ground to a halt in turn 9 in an “unsafe position”, the Yellow Flag came out and stayed out until the white flag (one hour and 58 minutes running) was shown to the throng and then at 2 hours and 2 minutes the checkered flag was dropped and the race was over.
Risi Competizione, which started in last position on the Grid, ran a quiet, efficient race and ended up on the podium, in third position. The pits stops were good and on-course incidents and exciment were avoided. Good show. Mueller/Hand in the No. 56 BMW GT, who had played well a hot hand all weekend, won the GT class and Magnussen/Gavin in the No. 4 Corvette took second in class—they had also performed very well during the weekend. The showings of these two teams was not a surprise. What was a surprise was that no Porsche was on the Podium, Long Beach being the type of track that Porsches typically do very well on.
For Risi Competizione and the 2011 driving team of Jaime Melo/Toni Vilander, the race was a proper start to the main body of ALMS races to come.
The 458 made it’s first ALMS podium, but that’s history now.
The remaining 2011 season stretches the road ahead.
 

Branding Google Glass

 

The Google Glass logo (c) 2014 Google, Inc. Very subtle and clean in the way that Google always does things.
The Google Glass logo (c) 2014 Google, Inc. Very subtle and clean in the way that Google always does things.

Paying Attention: You’re a smart young thing with a hot new product and aspirations of an IPO. You know that branding is something you have to do and do right to build the business, imprint the brand, jump the stock price. You can either start from scratch or you can learn from the masters. Our recommendation: learn from the Masters. Here’s Google on branding Google Glass. Once you read the section on branding Google Glass, please pay attention to the other sections in the link, which provide excellent guidance on all type of necessary new product/branding topics. Highly recommended.

Post Race Debrief: Sebring 2011

Carpe diem. Seize the day, boys. Make your lives extraordinary.”– Robin Williams in Dead Poets Society
On Thursday, March 4th, late in the afternoon, a Rosso Corso Ferrari 458 GT cleared customs at Houston’s George Bush International Airport. This particular car was destined for the 59th Mobil 1 12 Hours of Sebring presented by Fresh From Florida , the opening race in the 2011 American Le Mans Series presented by Tequila Patron. All the sponsor endorsements now in—and a rather lengthy and healthy group it is, although I personally think Tequila Mixes better with Orange Juice than oil but that could be personal preference—the brand spanking new race car, which not 7 days previous was last seen circulating at Ferrari’s home test/race track, Fiorano, in the mystifyingly capable hands of Jaime Melo, the test driver/savant for Ferrari, S.p.A. of Maranello, Italy (and, no, I am not trying to top the amazing sentence length of James Joyce in Ulysses although, with enough loud music and the right mix, there is no doubt I could pull it off)–was rolled out of the customs shed and onto the waiting flatbed, driven by the ever-reliable Donnie, the extremely competent delivery/wrecker/pick it up/deliver it back driver for Ferrari of Houston.
In Donnie’s capable hands, the car was released from U.S. Customs (thank you) and taken directly to the Risi Competizione race workshop, which is located in the same compound as Ferrari of Houston, there to be unloaded and, without so much as a “wow, she looks great”, rolled into Race Workshop Bay No. 1, whereupon the Risi Comp technical tribe attacked with socket wrenches of all types and descriptions, lifts, air guns, screw drivers, pulls, power tools of every possible kind until at night fall, a once complete race car was now spread across the width and breadth of the Risi Comp workshop. No one went anaerobic or deep into oxygen debt during this initial encounter with Risi Comp’s first 458GT, but the pace was pretty blistering and one could work up a smoking good fever just watching.
As with all really great teams in any sport, when it comes to crunch time these was little discussion and lots of focused, professional activity. These guys know their stuff and their stuff was required to do one thing: prep a brand spanking new Ferrari 458GT race car, one of very few in the world at this particular point in time, for the world’s toughest endurance race—the 12 Hours of Sebring, a race contested on a track so rough, bumpy, uneven, and generally nasty, that it breaks cars, reputations ,and bank accounts with equal disdain– a mere 10 days away.
Mission impossible?
We shall see.
On through the night the team worked, taking things off, putting things on, and making note of what went where because—well, they were going to have do this a lot in the coming season. Just a day and change later, the car and a massive amount of support equipment(timing stand, tool boxes, air guns, spare wheels—new ones, from BBS, because the massive collection of old BBS wheels for the 430 don’t fit the new 458), uniforms, snacks, coolers, radio equipment, computers, flat screens, portable chairs, flooring, golf cars and ATVs and Vespa scooters and spares, but not a lot of them because this is a new car and spares are in very, very short supply, are pushed and shoved and packed and tucked away in the twin Risi Competizione transporters, powered by our big, reliable Volvo trucks and then driven by the team’s pro transport drivers direct from Houston to Sebring, Florida, where, waiting for them as the trucks pulled in, was the same crew that had packed the car and all the racing equipment, goodies, and gear.
Once at Sebring, the whole process is reversed, trucks are unloaded and, to cut it short, camp is made and the F458GT is rolled out yet again, for even more work and race prep (because race prep is never fully complete) and detailing and development because the very next day, which is the 12th of March, the car will take to the track for some serious testing, with Jaime Melo and Mika Salo and Toni Vilander at the wheel. The goal: a flash development—to Risi Comp standards—of the latest from Ferrari’s Corse Clienti division. It’s a new car on an old familiar track (we’ve won here three of the last four years) but it’s unproven and racing on the toughest track in motorsports and it has a tough act to follow, as the 430GT that Risi Comp raced since 2006 was so freaking fast out of the box (2006) that it finished third in its first race (Sebring ) and then went on to wipe the track with the competition for the next four years, winning 7 major endurance races and shutting out big factory teams from Porsche, BMW, and Corvette in the process. Ok, other teams won some short races. Good for them. Would you rather win the Masters or the Dry Cleaners Open in Charlotte, NC? We have a hunger for The Majors.
After the Saturday test session, which was long and brutal and educational, the team then spent Sunday, Monday, Tuesday, and Wednesday working well into the night on the car, sorting out the suspension, the gearbox, the electronics, radios and on and on and on because any detail—anyone of them—can take you down in a 12 Hour race at Sebring so best tend to them all.
On Thursday, March 17th, 2010, the race schedule got serious and at 10:10AM the Green Flag—the one we’ve all be waiting for—dropped for the first Official Practice at the 59th running of The 12(please see lead sentence for proper attribution of sponsors and presenters and promotors) and off the teams and cars and drivers went, in search of speed and destiny, but not necessarily in that order.
At the end of the session a surprise everyone was expecting: It was Jaime Melo in the No. 062 Risi Competizione Ferrari F458GT posting the top time (2:02.251), with a couple of factory BMWs trailing in positions two and three.
Before continuing with practice, we should note a few specifics about this running of The 12. There’s a field of 56 cars, spread across six classes (LMP1, LMP2, LMPC, GT, GTE-AM, and GTC…see previous post, “The Numbers Game” for detail). The 2011 race also included visiting contestants from the ACO’s new International Le Mans Cup, a European series that has some similarity in format to the ALMS but a much better television contract. Among the ILMC entrants was Krohn Racing, running in GTE-AM, the “gentleman racer” class; followers of Risi Comp will remember that Krohn Racing has raced with Risi for several years, to good result and we, of course, wished them well in their ILMC adventure. In 2011, nineteen (19) cars were entered in the GT class, with the usual suspects (Flying Lizard Porsche, Corvette Racing, BMW) well represented along with teams from Jaguar and Panoz. Also on hand for light entertainment were a Lamborghini , a Ford GT40. Plus of course Extreme Speed, with a pair of Ferrari 458s, Luxury Racing with a new 458 (Ortelli/Makowliecki/Deletraz), Falken Tire with a Porsche 911 GT3 RSR with the very formidable Wolf Henzler, Bryan Sellers, and Martin Ragginger in the saddle. All very good groups and, even if some are new to Sebring, factors to be dealt with. In all, a crowded and very professional field in GT-Pro and the other GT classes. The big question for all the pro teams at Sebring was how much trouble the amateur classes (LMPC, GTE-AM, and GTC) were going to create.
At 3:05PM, same day, the Green Flag is once again brought out of hiding and waved at the pack of racers, who commence circulation efforts aimed at showing who’s who on the Dark Princess that is Sebring International Raceway.
A red flag here(Gunnar Jeanette) and there (Sebastian Bleekemolen punts his Porsche Cup car into the tire barriers at Turn 17) and the teams carry on.
At the end of the second practice session, the No. 062 Risi Comp Ferrari 458GT( it is No. 062 for this race and also for this fall’s Petit Le Mans because a competing car from ILMC will be borrowing No. 62 for this race and the Petit Le Mans; after Sebring, Risi Comp’s No. 062 will turn, again, into the No. 62 we all know and follow) is third in class, behind a Corvette (No. 3, with Olivier Beretta pushing down on the thrust peddle) and P. Long in one of the Lizard 911 GT3 RSRs. Both have been here before—a statement which will assume amazing importance once the race starts.
Up next, the obligatory and often-fun Night Practice, teeing off at 7:50PM, EDT.
Night practice at big endurance races is THE PRACTICE. Fast at night usually translates into blistering during the day. The sight plane at night is different and there is woe awaiting the driver who misjudges his braking points at night. At 7:50PM, the Green Flag is dropped and the cars roar off into the cooling Florida night, daylight behind them and hopes of fame and glory in front. By 8:00PM, the Lamborghini had shed a wheel and the Red Flag is wheeled out, making contestants and pit crews alike grumpy and edgy. Another Red Flag comes out (the Krohn Racing Ferrari hits the boonies) then at 8:34PM, all is forgiven and the Green Flag comes down and the hammers drop and the noise level rises and the adrenalin flows and at 9:35PM the checkered flag comes down and the night’s practice is done, the brakes are cooled on the cool down lap and it’s time to pull in for the night and turn the car over to the techs, who are facing yet another long night of repair and prep.
Keeping score, we note that our boy, Toni Vilander, new to Risi Comp at Sebring has posted at 2:02.715 at night, good enough for third in the GT class in the practice session. Best in class goes to Scott Sharp in the Extreme Speed 458 Ferrari and Jan Magnussen is sandwiched in at second in GT with a 2:02.678 in his Big Yellow Dog Corvette. Respectable numbers all but that’s only tonight’s glory.
Friday, March 18th, and the screws tighten as we approach race time. A little less levity in Pit Lane as game faces go on and, in the rest of the world, the NCAA Division 1 basketball tournament is in full throttle mode. This IS a full competition weekend. Love it.
At 10:40AM, the GF drops again but the No. 044 GT Porsche re-arranges the tire barriers, bringing out the Red Flag and raising blood pressure throughout Sebringland.
At 10:50AM, the GF is out once more and the pursuit of speed resumes. When the spectacle is declared finished at 11:40AM, the top three in the GT Class are Makowieki in the No. 59 Ferrari 458GT; Bruni in the No. 51 Ferrari 430GT, and Werner in the No. 55 BMW. Nice show. Let’s qualify.
Right at 3:00PM, the qualifying Green Flag drops and the assembled competitors then make the run for bragging rights. When the session is checkered closed at 3:15PM, it’s Bruni (Ferrari 430GT) in first; Gavin (Corvette) in second and Werner (BMW) in third. The Risi Competizione No. 062 Ferrari posts a 2:02.290 for 5th position on the grid.
Qualifying spots are not as important for races likes The 12 or The 24 as they are for short sprints on city streets like at Los Angeles and (new this year ) Baltimore.
Word from the Risi Comp compound is this: the car is doing very well in the run up to its first big international endurance event. In other words: stay tuned.
Next up: The Running of The 12.
We will bypass results of the morning warmup which as a 25 minute session are really irrelevant in a 12 hour race, and I would say that if we were 1st or 15th. It’s warmup. I don’t judge Dennis Rodman’s career by how he looked on the bicycle he used to peddle while waiting to get into an NBA game, but on how he did in the game snagging rebounds. About 8 years ago, I had lunch with Rodman and it was fun and highly enjoyable and while his media persona may be that of a wild man, he is an absolute blast and surprisingly low key one-on-one. But, back to our sport, racing.
Warmup in the books, last minute prep is busy at Risi Comp, as with all the teams, but the horrible truth is this: if you are not ready by now, you are in deep trouble.
At 10:30AM, the Green Flag dropped on the field for the 59th running of The 12 and, despite my own personal visions of an absolute crashfest in the opening laps, the guys in every class did a great job and stayed on the track and out of trouble.
At approximately one hour and 15 minutes into the race, the top Three in GT were the No. 40 FordGT/Elan, with Boris Said driving in first, Bergmeister in the Flying Lizard No. 45 GT second and Jaime Melo in the Risi Comp 062 Ferrari F459GT in third. Not bad for an “out of the box” racecar.
Fast forward to one hour and 23 minutes and Melo has snagged 1st with the usual tactic—driving a hell of a lot faster than his competition—with Gavin (Corvette) and Werner in the heavily-performance-waivered BMW M3 in third. A milestone is reached as Melo puts the Risi Competizione F458GT into first place—its’ first lead in a major international endurance race.
But…it’s a very long race and this is a very new race car.
The next big event in the GT class occurs when around the three hour and thirty minute mark, Porsche driver P. Long looses it in the bumps and takes out the No. 04 Ferrari 458GT.
That incident put the Porsche well down in the standings and removed one 458GT from the race.
At approximately four and one half hours into the race (4:32 to be precise), the top three in GT are Farlus (No. 55 BMW); Priaulx(No. 56 BMW), and Bruni (No. 51 Ferrari 430GT).
Fast forward to 8 hours in and the top three are Hand (No. 56 BMW), Bruni (No. 51 F430GT) and Auberlan (No. 55 BMW). The Risi Competizione No. 062 Ferrari is lying in wait and at 7:00PM, with Mika Salo turning the wheel and pressing the throttle, it pops into first, at 8 hours and thirty minutes into The 12. Hmmmmm.
Seventeen minutes later, Salo surrenders the lead when he pits (tires, fuel, driver change, with Vilander in/Salo out) and Priaulx in the No. 56 BMW takes first. When Priaulx comes in for fuel, tires and a driver change (Mueller), Risi Comp’s 062 Ferrari moves back into first. The race is now 9 hours and 36 mintues old and the brand new F458GT is leading again. Can it hold?
When Vilander pits at 9:40 into the race, Mr. Racing Luck appears at the Risi Comp pits. The car will not start and a new battery is installed, with many laps lost (as close as this race was, any lap lost is many laps lost). Mueller in the No. 56 BMW takes the lead.
Then it starts to unravel for Risi Comp. Salo gets hit with a Stop and Go penalty for speeding (Speeding? At a race? The nerve.) in Pit Lane at 10 hours, 17 minutes into The 12. More time lost at the wrong time to lose time.
Salo’s back 8 minutes later for a new battery. This is now a Real Serious Problem. Lights are required to race at high speed at night and the Risi Comp Ferrari is struggling to keep it’s electrical head above water. At 10:33, Salo, is back in the pits with another electrical issue. He gets out of the car—never a good sign on a non-scheduled stop—and jumps over the pit wall, an even worse sign. A few minutes later, Dave Sims, Risi Competizione Team Manager, gives the final word for this running of The 12: “We’ve having electrical problems which ,at this stage of the game, mean it’s too dangerous to go on. We don’t need to crash the car at this point. We don’t know what the cause of the problem is, but it cuts the main electrical source out, which means no headlights or power steering. We have tried three types of repair but it’s too dangerous to continue”
And that was that. C’est fini for this edition of The 12.
For the record, BMWs took spots 1&2 in GT and Corvettes took 3&4, but you know that already. Congrats to the drivers and teams. Well done.
Unrealistic expectations would have wanted a podium to be delivered on the first outing of the new 458GT but it was just not to be.
Here’s what we learned: it’s going to be a great car but it’s a new car. It can compete against and lead the big factory teams but development time is necessary. That means lots of testing and constant upgrades.
New car, first race, great start.
But no Red Auerbach victory cigar.

A New Ferrari: The California T

 

The new Ferrari California T features a turbo-charged, four cam V8. Photo (C) 2014, Ferrari North America.
The new Ferrari California T features a turbo-charged, four cam V8. Photo (C) 2014, Ferrari North America.

Press Clippings: Ferrari has followed it’s very successful California model–the Company’s first front-engine, V8, retractable hard top, convertible–with a new model, the Ferrari California T which features the same, proven architecture but with new technology on  everything from the suspension to the infotainment system. The car was revealed on 12 February 2014 and was being shown at the Geneva Automobile show. The major talking point will be the new engine, which is a turbocharged, four cam, V8 that delivers 49% more torque and 15% better fuel economy. The car is also screamingly fast, but why take my word for it. Check it out at Ferrari.com or at your local Ferrari dealer.

EXITS

Bob Dickinson/Vice President Public Relations & Media Services has left the American Le Mans Series to take a position as Chief Operating Officer with well-known racer Kevin Buckler’s TRG/Adobe Road Winery group. Dickinson was a very effective, highly seasoned professional who could be counted on to open the right media doors and assist teams with their media relations strategies. As one of the most experienced members of the management team at ALMS, Bob will be seriously missed; he was great under pressure, had a very light touch, and was thoroughly professional. Dickinson has been at ALMS since I have been associated with Risi Competizione and he felt it was time for a new challenge. Certainly a position that combines racing and fine wines seems to be the best of both worlds. Bob was more than the go-to guy at ALMS for media questions and ops, he was a very good friend. We wish him well and will look forward to seeing him at the track from time to time.
Stepping into the portfolio of duties that Bob handled will be young Ryan Smith, Media Relations Manager and Web Editor at ALMS, a superstar-in-waiting who now gets the chance to display his abilities on a much larger stage. Ryan is energetic, creative, and known to take chances-a fact that endears him to teams such as Risi Comp. He will do a splendid job and he has our full and unwavering support as he moves into the Prime Time of media relations management.
John Evenson, who was Vice President of Communications & Broadcasting, left ALMS right after the Long Beach Grand Prix. John was an intense, precise broadcast executive who knew how to get the most out of a television remote truck. He was always open to new ideas and willing to debate other approaches to the telecasting of ALMS races and events. It was under Evenson’s watch that ALMS started streaming practice and qualifying for ALMS races and he also managed the transition of ALMS broadcasting activities from an over-the-air format to a web-streaming format via ESPN3.Com. Evenson was a creative risk taker and in 2010 he championed the concept of producing documentaries for those ALMS races that would be broadcast via a week (or more) tape delay, thus matching the content more appropriately to the context. Evenson’s duties are being taken over by Ben Brown, another experienced broadcast executive. Brown is no rookie and is well known inside racing circles as a guy who gets things done. He’s got a few challenges in front of him but we have no doubt that he will prevail.
One final exit must be noted: Simon Dawson, who worked on sponsorship, vendor relationships, and promotions for Risi Competizione left the team right before this year’s 24 Hours of Le Mans race. Dawson came to Risi Competizione in 2005 and helped us develop key relationships in every area from clothing to shock absorbers.
His huge smile and endless energy will be missed-especially by those Ferrari owners who had the pleasure of attending one of the many Ferrari Corrals he organized at ALMS races. To coin a Dawson phrase, “it was all Mega”.
Racing is life and life is racing and so as we know life does not stand still and things change and evolve. The very best-and we would include those listed above as among the very best-will always seek out new challenges . We wish the best to those who are leaving (and those, like Ryan and Ben who are stepping into new duties) and feel richer for the experience of working with them .

Nike Fuel Band ClickPak

Paying Attention:  The recent announcement by Nike that it was dismantling it’s “Fuel Band” group took a lot of people and companies by surprise. From the outside, the Nike Fuel Band, which is a “tracker” for kinetic activity, seemed to be a hit. It was great looking, featured the Nike design aesthetic, and had the power of the world’s largest sports marketing group behind it. But, apparently, behind the scenes things did not seem to be going in the right direction. Here, for reference, are links to informed comment on the situation, all worth your time. 
 
Nike Cuts The Fuel Band.  (Source: BRG)
Will Nike Become A Software Company?  (Source: Mashable)
Nike Exits The Wearables Segment.   (Source: Financial Times)
Backing Off: Nike Pulls The Digital Plug on Fuel Band. (Source: Business Week)
The Wearables Revolution is Over: Nike Kills The Fuel Band.   (Source: Yahoo Finance)
Apple + Nike Equals?  (Source: CNN)
 
 

Nike Runs Out of Fuel

Nike is apparently disbanding their Fuel Band group. This photo, (c) 2012 by Adam. Used under Creative Commons License from FLICKR. (Thanks)
Nike is apparently disbanding their Fuel Band group. The popular training/fitness aid provides a running stream of information about how much energy is being expended. This photo, (c) 2012 by Adam. Used under Creative Commons License via FLICKR. (Thanks)

Paying Attention: This is totally unexpected: Nike has dismissed the majority of the team that worked on/developed the Nike Fuel Band Activity monitor.
It’s one of the best of these types of health/wearables/software training devices around (Fitbit is one of the other big names in the space).
There appears to be some static about exactly why Nike de-horsed the Fuel Band group. Some are saying that Nike did not want to compete against software/hardware giants like Apple and Google, who have been rumored to be moving into the category….but as someone who has worked at Nike, I don’t believe that. Nike has never backed away from a tough challenge in the history of their business and, actually, much of their reputation is based on their ability to take on huge challenges and come out on top.
The story is that Nike might exit the hardware side and stay with the software they have developed….that also seems a bit out of step because Nike is a “hardware” company.  There is, however, a precedence. The company’s current software offerings in addition to Fuel Band is the very popular running program that’s built around the Nike+ GPS/Sensor. The sensor slips into specially designed Nike+ running shoes and logs information back into an app that runs on the Apple iPhone.  It’s an excellent training/tracking program that logs your miles, tracks your runs, gives you the chance to share your runs with friends and keeps you motivated to keep moving forward at speed (I use when running everyday and it was a major part of my training for a 5K run).
However it turns out, let’s hope that Nike doesn’t exit the digital training/tracking market. Their products are very good, stylish, and robust and it is the next step to add value to your sneakers and other pieces of athletic hardware. There will be more to come on this topic, but anyway you cut it, it’s a shock. If it’s true, the smart move is for Apple or Google to bring on the group that worked on Fuel Band en masse and gain an instant “operating manual” to the market segment.
 

Here’s Looking At You, Kid

How will Google Glass change our conception of privacy and information? We'll find out soon because the revolution is coming.
How will Google Glass change our conception of privacy and information? We’ll find out soon because the revolution is coming. Photograph (C) Thomas Hawk, 2013. Used under Creative Commons license (thanks Thomas!). This photograph was not altered.

 
Paying Attention:  Google Glass hit the headlines yet again this week when Google had a one day sale offering the visually polarizing product to the general public.There are those who believe that Google Glass is the forerunner of a whole new generation of “wearable”  computers.  Maybe. Maybe not. Maybe it’s the most intrusive product ever offered. Maybe it’s the  most intriguing platform for a totally new form of media ever offered. It’ll all play out in the next 12-18 months. In the meantime…stay informed. Look for our ClickPak on Google Glass, coming this weekend.